January 11, 2021 - Accomplished NYC-based indie pop artist Armen Paul allows his versatility to shine in his dynamic new single “Drowning”. Slated to release on Friday January 22nd, “Drowning” offers an empathetic message during isolating times. The track delivers a dual vision of the warmth felt when your cry for help is well-received alongside the fear and hesitation that comes from deciding whether or not to ask for help in the first place. Using music to communicate his personal truth, Armen continues to explore new sounds. “Drowning” is a creative collaboration with Blackbear, Mike Posner and T-Pain credited producer Rad Cat, meant to kick off the new year with intense vulnerability and a danceable fluidity throughout.
“This past year, at times I found myself hesitant to reach out to others for help when I needed it. I held back out of fear of being perceived as weak or because it felt like I was imposing an unnecessary burden on someone else. However, when I finally built up the courage to ask for help I was met with incredible empathy and understanding.” - Armen Paul
There’s no question that 2020 was a rough year for everyone; Armen’s message can relate to so many people who dealt with and are still dealing with their own personal struggles. “Drowning” is his way of showing people that asking for help shows strength in character and that it can also heal others who might feel a similar way. The chambered sonics of the production create an underwater-like atmosphere allowing the listener to feel the most complex emotions within the song. As you follow the waves of the track, the listener experiences the peaks and valleys of the feelings caused by isolation. The pre-chorus resembles an inviting embrace and as the 808's come in, you’re instantly knocked out of your feelings of solitude. The water droplet drip concludes the emotional rollercoaster of the inner fight within yourself and the relief that comes after reaching out for help.
ABOUT ARMEN PAUL: Armen's recent work as a songwriter & artist has tapped into the indie pop, dance and hip hop worlds. Having produced a prolific catalog of work in 2020, Armen had the opportunity to collaborate with some of his musical idols including dance/pop icon Moby. In November, he was also featured on famed hardstyle DJ Brennan Heart’s single “Take Your Pain”. With multiple releases on global dance label, Armada Music, Paul’s work has received support from top international artists, including R3HAB, Sam Feldt, & Lost Frequencies among many others.
Currently based in NYC, Armen has been writing music since his teenage years. Having developed an organic passion for it, he enjoys writing for both himself as well as other artists. His goal is to use music as a way to speak his truth and by doing so, he hopes to make his story relatable and understandable to others. There’s no doubt that his very humanized approach has been wildly effective.
Armen’s work has received notable acclaim on streaming services with streams reaching the 10M+ mark in 2020. Having been playlisted on 30+ Spotify/Apple Music playlists, Armen landed New Music Friday in eight countries and hit eight viral 50 Charts. He also landed on the iTunes alternative pop charts with his recent single “In Control” as well as the global Shazam charts with his single “Lovin’ Out Loud”. Most recently, Armen made his national TV debut by performing LIVE on WWE Monday Night Raw. Kicking off the new year with his anthemic hit “Drowning” sets the tone for what is bound to be another very successful year.
