4/22/2022 - Off the heels of his uptempo emo-pop track “hotel room”, clide continues to explore the modern pop soundscape in his edgy new alternative-pop track “Must Be Nice”. Honest and vulnerable by nature, “Must Be Nice” taps into the heart-on-sleeve storytelling that clide is known for, offering a glimpse into what it feels like to leave someone you love because you know that you can’t be together. Capturing that moment of walking away during your final minutes with someone is profound and clide’s captivating vocal delivery offers a vibe that listeners are able to sink their teeth into. clide wanted both the lyrics and the sound to perfectly capture the heightened emotions while in that moment. By switching between singer-songwriter melodies and hyper-pop/rap-inspired flows, the young artist continues to shape a sound bred from refreshingly down to earth storytelling and a willingness to expand beyond the typical mainstream-pop structure. To top it off, “Must Be Nice” delivers a somber feeling that pairs perfectly with a rainy spring backdrop; a seamless fit for this time of year.
“Wore my heart on my sleeve for a moment, but you know that it all comes to an end. So I’ll leave you before we get broken, cause I can’t be broken once again.” ~ Must Be Nice
Known for his strong storytelling and catchy hooks, clide’s songs rope you in from the first melody and keep you listening with the first word. Wearing his heart on his sleeve, clide delivers lyrics that are refreshingly vulnerable, relatable and true. And his fan base continues to grow; having experienced notable audience growth in 2021, clide’s YouTube views have surpassed the 3M mark with his Spotify streams topping over 45M. To this day, his former focus single “broken parts” still grows as Shazam accounts for over 52k Shazam searches worldwide. And as of late, clide has spent time in the UK playing at legendary venues like Soho House (The Piano House) and Sofar Sound Sessions as well as Hotel Cafe in Los Angeles. Originally German-based, clide’s success has expanded worldwide.
