Top TikTok Influencers Reach Over 200M Eyes As They Team Up To Promote Positive Messaging
Watch the Official Video for “So What” Here
December 3, 2020 - Independent pop artist Jillian Rossi makes an incredible impact with the release of her newest single “So What”. Having garnered over 700k streams within its first two weeks, “So What” presents a relatable rally cry meant to uplift and inspire others to stand up for what they believe in despite the challenges they’ve faced in the past. Co-starring influential TikToker @xobrooklynne, the video piggybacks off of the body positive message that Brooklynne and so many other female influencers endorsed through viral challenges. The recent challenges received high praises in mainstream press like Buzzfeed and NBC News and now, over 20+ of Gen Z’s top TikToker’s have teamed up to promote the causes that they believe in to over 200M eyes and ears. The video was quick to go viral receiving over 550k views on Instagram’s TikTokRoom.
Looking to inject a breath of fresh air into the next generation of pop artists, Jillian puts the emphasis back on raw soaring vocals similar to that of a Demi Lovato or Ariana Grande. Her music video begins with Jillian’s storyline, offering a humanized glimpse into her experience as she grapples with self-image. Featuring a collage of cameos from influential TikTok’ers, they present waves of positive messages like “You Can Make It Through This” to “Never Give Up”, “You’re Enough”, “Different Is Beautiful” and more to the audience. Influencers include musician @daniellecohn (18.7M fans), CEO of the squirrel dance @siennamae (11.3M followers), fashionista @elliezeiler (8.4M fans), risk taker @hope_schwing (8.3M followers), self-experimenter @coltyy (8.5M followers), Anna Shumate (7.7M followers), to name a few.
The emotional new track is meant to spark a trend of positive and encouraging messages in order to combat the negativity found on the internet, specifically related to putting down women’s bodies. With recent figures like Lizzo, Chrissy Teigan and Demi Lovato speaking out about body positivity, the climate is right for a coming together of like-minds and a continuation of progress. The sentimental and uplifting ballad is welcomed by the TikTok community as it sets the precedent for the values and messaging that Jillian chooses to stand for. Confidently using her platform to express an enthusiastic writing style and soaring vocals sets a standard not easily recreated.
Photo Credit: Claire Schmitt